Commercial optimization for your business

We design your Sales Enablement tools and optimize your sales funnel using all relevant digital channels to increase your prospect base and accelerate their conversion into loyal customers.

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Increase your turnover and profitability

Accelerate your prospects’ conversion into customers while optimizing the profitability of your commercial expenses. Creation of semi-automated sales tunnels. Implementation of automated processes to attract, capture and support your prospects. Support the takeover by your sales team by defining your customization criteria, resulting in the final sale.

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Reduce your customer acquisition cost while increasing your sales team’s productivity

Track, optimize and make your sales and marketing expenses profitable by using an ROI approach. Defining expenditure KPIs will allow you to manage your digital strategy and make evidence-based decisions.

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Improve customer experience and build lasting loyalty

Centralize your data, simplify your processes and avoid losing crucial information when someone leaves your company.  Make your customer acquisition cost profitable by prioritizing actions that will promote long-term relationships. Become aware that your customers are never taken for granted. Implement an influence strategy based on your best customer experiences.

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Commercial onboarding process


Classifying Sales Qualified Leads in your CRM database

Leads who have formulated a request that falls within your areas of expertise are driven under the responsibility of your sales representatives.
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Developing automated and personalized e-mail sequences

Your sales representatives are at the heart of this phase. We train them in the creation of automated email sequences and support them on the content and methods of interactions with your prospects and customers.
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Processing the transfer of leads to sales representatives

Personal and physical interaction with your prospects and customers are fundamental. Your team’s interventions are defined by assessing the level of maturity of a prospect, their specific need or the anticipation of customer dissatisfaction.
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Securing the transition to a direct relationship with your sales teams

Creating a connection between digital and human is crucial to maintain high level of customer experience. Phone and physical meetings are all opportunities to feed your CRM and optimize the customer experience.
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Supporting sales representatives

Our aim is to get your teams to master and own all stages of the digital marketing process. We offer hotline support several weeks after our intervention to tutor them remotely.
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A digitalized sales strategy for the packaging industry

A joined packaging and digital expertise  leveraging your sales performance 


We analyse your website performance. Our recommendations will be made in the light of the user experience and your website’s responsiveness on different devices (mobile phones, tablet, desktop computer) as well as its ability to convert your visitors into qualified prospects or even into customers.


The customer relationship management tool is fundamental to convert your prospects and to retain your customers. Your CRM will become your sales department top tool. . We carry out a CRM performance audit / recommendation in line with your business objectives. We drive the implementation of CRM upgrades as well as the process of its appropriation by salespeople.

Conversion funnel

The creation of your conversion funnels consists in automating the different journeys of your prospects according to their type and their needs, until they become customers. We offer and develop funnels in line with your sales cycle and your commercial policy.


B2B digital partnerships are powerful channelss and thus contribute to conversion. Pack-2B is responsible for putting forward relevant partnerships and ensuring a balanced performance with your partners.


If a newsletter fits into your marketing plan, we provide you with editorial content ideas, digital formats and writing rules to optimize results while respecting local privacypolicies such as GDPR. We create the first newsletter template and train your teams to write and pubish new newsletter regularly.


Team coaching

For your Digital Marketing strategy to be sustainable, we recommend ending your project with a coaching seminar given by a certified professional coach. This coaching promotes full, effective and constructive ownership of your strategy by its stakeholders.


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Filipe Cardante

Évolution & Perspectives

Nicolas, supported by his Pack-2B team, was able to provide a clear and detailed vision of the digital state of our company. The quality of his analysis and the professionalism with which he carried out his audit far exceeded our expectations. Being able to immerse yourself in a company that is not your own in such a short time and to push the reflection even further than its own employees is a matter of the skills of an expert rather than a simple "consultant". I can only recommend this talent, who has allowed us to completely rethink our digital strategy thanks to sound and thoughtful advice on good digital marketing practices as well as the appropriate tools to use to perform in our market. Today, we are already starting to see the benefits of this digital reshuffle.

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Isabelle Guillaumot

Isabelle Guillaumot

Icar Consulting

Thank you to Nicolas and his team for accompanying me on the realization of my website and the integration of my CRM.
A team that listened to my needs, and that was a force for proposal.
On subjects that we do not always master, it is reassuring to have a reliable and responsive partner.
And Pack-2B is the right partner.



Remy Fourcassies

Nefab France

“Thank you to Nicolas for his support and his invaluable advice in the implementation of our digital strategy.
Quick implementation and relevant advice thanks to his experience in packaging and his precise understanding of our expectations.
We now have the tools and support to deploy our multi-channel vision: it's up to us.
We recommend Pack-2B . "

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Florian Steinberg

Florian Steinberg


I was delighted to work with Nicolas (and his team). Thanks to his valuable advice in digital marketing and his experience in packaging, Nicolas was able to considerably improve the visibility of my company, allowing me to launch my activity in an optimal way.

A big thank you for his availability throughout the project, as well as for our pleasant and constructive discussions.

Pack-2B will be a real asset to grow your business.

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