BtoB Digital Marketing

We support companies in the packaging industry such as yours in the development, deployment and optimization of their Digital Marketing efforts.

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Increase your company brand awareness and reputation to attract new prospects

Standing out among the multitude of players in the packaging industry is a real challenge. Digital Marketing makes it possible.

From analysing your needs to setting up your digital channels, Pack-2B supports you to deliver on your strategic brand awareness objectives. This will increase your visibility, generate interest and get more prospects to engage with your brand.

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Accelerate your conversion rate thanks to digital lead nurturing

Your sales team spend a lot of time prospecting for disappointing results. They are overwhelmed by low added value tasks. It does not have to be like this !  They can use powerful digital tools to save precious time while increasing your image in your key markets.

Thanks to Marketing Automation, you will be able to reduce prospecting costs whilst increasing the quality of prospects entering your database.

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Embed your brand in your customers’ mind

Make your customers think of your brand first when they need a packaging partner. Become essential to them and increase your project conversion rate. Implement personalized communication paths between your organization and your customers' organizations.

Digital tools allow you to interact with all the departments and key stakeholders at your customers’ company. You shape your image and position your brand as the expert to gain their trust and loyalty.

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B2B Digital Marketing steps


Defining your buyer persona and segmenting your targeted audiences

Selecting keywords, creating lexical fields and communication semantics. Defining your offer and its market positioning.
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Developing your media strategy

Search engines ranking optimization, defining your social media strategy, creating of communication strategy on affinity and editorial sites.
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Structuring your blog posts and converting qualified traffic to your website

Communication on your expertise (inbound marketing), transformation of your product offering into solution offers in order to attract prospects looking for problem solving.
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Automating lead generation

Industrialization of lead generation through the multiple acquisition channels offered by Digital Marketing.
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Integrating your Marketing Leads in your CRM

Qualification of Marketing Leads according to their strategic interest and their level of maturity. Prequalification of leads before transfer to the sales department.
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A 360 WebMarketing strategy for the packaging industry

We work on all relevant digital channels according to your objectives and your situation

Search engines

If your strategy requires a rapid and sustained rise in search engine rankings, we optimize your organic results(SEO) and design high-performance ads (SEA). Finally, our team provides you with the right SEO practices to sustain your efforts and investments.


Depending on your strategic objectives, advertising can be a powerful channel at all levels of your sales funnel. Our team manages the artwork as well as the distribution of your display campaigns, native advertising and push notifications towards qualified audiences.

Social networks

Shall promoting your brand on social media be relevant to your marketing strategy, Pack-2B supports you on organic social media strategies (SMO) to grow your community as well as on advertising options (SMA) to promote your solutions to segmented and specific audiences.

Marketing Automation

If you opt for the automation of low value-added tasks, such as creating personalized email sequences to qualify your prospects, Pack-2B will save you valuable time and secure your process in order to give every lead the attention they need to convert.

Content Marketing

Publishing high-quality and high-added value content is an essential part of any inbound marketing strategy. We suggest you understand all the intricacies to ensure the reach and profitability of your content production.

Digital Marketing Training

Upskilling your team in Digital Marketing can be part of your strategy to gain autonomy. We offer training on each of the digital tools and concepts that we implement and can offer one to one personalized skills upgrade.

Testimony :

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Filipe Cardante

Évolution & Perspectives

Nicolas, supported by his Pack-2B team, was able to provide a clear and detailed vision of the digital state of our company. The quality of his analysis and the professionalism with which he carried out his audit far exceeded our expectations. Being able to immerse yourself in a company that is not your own in such a short time and to push the reflection even further than its own employees is a matter of the skills of an expert rather than a simple "consultant". I can only recommend this talent, who has allowed us to completely rethink our digital strategy thanks to sound and thoughtful advice on good digital marketing practices as well as the appropriate tools to use to perform in our market. Today, we are already starting to see the benefits of this digital reshuffle.

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Isabelle Guillaumot

Isabelle Guillaumot

Icar Consulting

Thank you to Nicolas and his team for accompanying me on the realization of my website and the integration of my CRM.
A team that listened to my needs, and that was a force for proposal.
On subjects that we do not always master, it is reassuring to have a reliable and responsive partner.
And Pack-2B is the right partner.




Remy Fourcassies

Nefab France

“Thank you to Nicolas for his support and his invaluable advice in the implementation of our digital strategy.
Quick implementation and relevant advice thanks to his experience in packaging and his precise understanding of our expectations.
We now have the tools and support to deploy our multi-channel vision: it's up to us.
We recommend Pack-2B . "

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Florian Steinberg

Florian Steinberg


I was delighted to work with Nicolas (and his team). Thanks to his valuable advice in digital marketing and his experience in packaging, Nicolas was able to considerably improve the visibility of my company, allowing me to launch my activity in an optimal way.

A big thank you for his availability throughout the project, as well as for our pleasant and constructive discussions.

Pack-2B will be a real asset to grow your business.

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